ALEXANDER LIKHTMAN
Founder and CEO
of ITCOMMS PR agency
Explore my articles, talks and practical insights on PR, communications, marketing, agency management and building a personal brand.
MY BOOK
I’m pleased to introduce my book,
“PR: Personal and Public”.
This book is hard to fit into a single category. It is not a textbook, but I hope it offers practical advice and a fresh perspective on PR. It is not an autobiography either, though it shares parts of my life both inside and outside the profession.
The book is available in Russian.
ABOUT ME
Alexander Likhtman is the founder and CEO of ITCOMMS. I mentor business founders and PR teams, and develop and teach courses on PR, communications and artificial intelligence.
For more than 20 years, I have helped technology companies communicate in local and international markets, while building and leading distributed teams. In 2002, I founded my first PR agency, working in Russia and Ukraine. By 2014, it had grown into a group of two agencies: one focused on B2B technology companies and the other on B2C.
In 2022, I founded ITCOMMS, with offices in Uzbekistan and Kazakhstan. The geography changed, but the focus remained the same: helping international and local technology companies and startups build their presence.
COMPANIES I WORK WITH
MY WORK IN THE MEDIA
PR CONSULTING
I offer advice on:
- developing a communications strategy;
- measuring and improving PR results;
- career development for PR professionals;
- B2B sales through social media;
- building a personal brand.